Spotlight, where we tell stories about Light

Bradley Lautenbach

svp marketing & product design

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Bradley is a veteran of ABC and Disney, and has spent time at Bonobos and Zuckerberg Media. He previously co-founded Rexly. At Disney, Lautenbach created digital media and mobile consumer products, including interactive work for Walt Disney Imagineering and content development for Media Networks (ABC). More recently he has been focused on brand development. He holds a BFA in Film and Television Production from the Tisch School of the Arts at New York University and an MBA from Harvard Business School.

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Bradley leads marketing and product design for Light. In this role he oversees Light's e-commerce business, brand strategy, advertising, communications, plus product, channel and partner marketing. He also has responsibility for customer support as well as brand, industrial and user experience design.

He was previously the marketing and production executive at Zuckerberg Media, Randi Zuckerberg’s media company. There, he led the development of content and strategy and oversaw production initiatives undertaken by the company. He produced and directed live television broadcasts for Cirque du Soleil and Conde Nast and brokered deals with NBCUniversal, Harper Collins and The Jim Henson Company. He also led the creation and development of the female-focused media property, “Dot Complicated.”

Before that, Bradley was a co-founder and product and marketing lead for Rexly, a social, music discovery platform acquired by Live Nation in 2012.

Prior to Rexly, Mr. Lautenbach was with Disney for the better part of a decade. At Walt Disney Imagineering he developed interactive products and experiences. At the Walt Disney Internet Group he was product manager for digital news properties. He began his career as a producer for “Good Morning America.”

Mr. Lautenbach holds a BFA, with honors, in Film and Television from the Tisch School of the Arts at New York University. He also holds an MBA from Harvard Business School, where he spent time working on product and marketing for Bonobos, the online apparel retailer.